Friday, January 15, 2010

Ratings don't lie, but NBC did

We spent way to much time talking about the late-night talk show stuff this week... I'll put a bow on the conversation here and hope we can be done with it all (for now). Yes, Conan O'Brien's ratings were low as host of "The Tonight Show" for seven months and "The Jay Leno Show" was making local NBC markets mad (bad lead-in to local news) -- but is seven months enough time for an experiment of this magnitude?
I didn't like the idea from the start, because there simply aren't enough guests to go around for both shows based in the same city. But NBC execs made a mistake when they promised Conan his spot as "Tonight Show" host five years ago and now they're stuck with a mess they needlessly created themselves.
Eventually, they'll be bringing back a few dramas to replace Leno's 10 pm time slot, but let's face it: nothing will beat the drama the network continues to create in late night.

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